“Meat & Livestock Australia’s purpose is to foster the long-term prosperity of the Australian red meat and livestock industry by investing in research and marketing activities.

Through their 2 subsidiary companies, they also accelerate innovation across the value chain and deliver the industry’s integrity and on-farm quality assurance programs:

• MLA Donor Company accelerates innovation across the value chain so the Australian red meat and livestock industry can remain competitive on the world stage. It does this by attracting commercial investment from individual enterprises and others that share a mutual interest to co-invest in innovation that will benefit the industry.
• Integrity Systems Company is responsible for delivering the red meat and livestock industry’s traceability and quality assurance systems: the Livestock Production Assurance (LPA) program, National Vendor Declarations (NVDs) and the National Livestock Identification System (NLIS).”

For more information visit MLA